The Cost of Project 90 and What You Get in Return
The bottom line
Project 90 offers virtual coaching for people who want to change their drinking. There is no one-size-fits-all solution for alcohol problems: options include behavioral treatments led by health care providers, approved medications and mutual-support groups. If you have been drinking heavily for a prolonged period of time, suddenly stopping can lead to life-threatening withdrawal, so seek medical help to plan a safe recovery.
This is general information, not medical advice. Ask your doctor or pharmacist about your own situation.
Key takeaways
- Alcohol use disorder is a common medical condition, not a choice or character flaw, and most people who have it recover or markedly improve.
- Talking to a primary care provider is an important first step. They can be a good source for treatment referrals and medications.
- Before you pay for any program, check what your health insurance plan covers and ask whether the program offers sliding-scale fees.
- Ask whether a program offers medication and whether mental health issues are addressed together with alcohol treatment.
- A return to drinking can be seen as a temporary setback to full recovery and not as a failure.
If you’ve ever looked into alcohol coaching programs, you’ve probably come across a wide range of options—some affordable and some shockingly expensive. The truth is, committing is no small feat. So, when you decide to invest in a coaching program, you want to be sure you’re getting value for your money.
One program that stands out is Project 90, a high-ticket, coaching-focused program compared to cheaper, self-guided online courses. It’s designed for those who want personalized support in overcoming alcohol dependence.
But here’s the big question: how does it compare to other programs, and what do you really get in return for the cost?

What is Project 90?
Project 90 is designed for people who are serious about changing their relationship with alcohol. Unlike typical online courses that rely solely on video lessons and self-guided exercises, Project 90 focuses on providing a high level of coaching and personalised support. This is where the value lies.
Traditional programs, such as inpatient rehab, can cost upwards of $100,000 for a 90-day stay. These programs often involve a one-size-fits-all approach. And while they may be effective for some, they aren’t always the most personalized experience. In contrast, Project 90 offers a fraction of that cost.
If you’ve been considering enrolling in Project 90, you might be wondering: What is the cost of Project 90? The program offers investment levels ranging from $197 to several thousand dollars. The cost depends on the level of coaching and support you choose. But no matter which option you select, the program provides a comprehensive framework to help you achieve an alcohol-free lifestyle.
The Dangers of Ignoring Alcohol Dependency
If you’re still on the fence about whether Project 90 is the right choice for you, consider the long-term impact of continuing down the path of alcohol dependence.
- Health Risks. Drinking habits can lead to health problems, from liver damage to heart disease and high blood pressure. It also affects mental health issues like anxiety and depression. The longer you delay getting help, the more damage you risk inflicting on your body and mind.
- Damaged Relationships. Alcohol dependence can erode trust and create distance in your relationships with family, friends, and colleagues. The emotional toll of alcohol use can lead to broken bonds that may take years to repair, if they can be repaired at all.
- Career Setbacks. Alcohol abuse can interfere with your professional life, leading to missed work, poor performance, and lost opportunities.
- Financial Issues. The financial consequences can be devastating. The longer you wait to address it, the more challenging it becomes to control.
- Mental and Emotional Struggles: The emotional and psychological consequences of alcohol use disorder can be just as severe as the physical ones. Shame, guilt, and feelings of worthlessness are common struggles for those trapped in abuse, making it even harder to break free.
Why Project 90 is Worth the Cost
When you think about the potential costs of ignoring your alcohol dependency—your health, your relationships, and your career—it’s easy to see why Project 90 is a smart investment.
Flexibility and Confidentiality
Unlike traditional programs, Project 90 offers virtual coaching, letting you stay on top of your professional commitments. It also ensures complete privacy by removing any mention of alcohol from billing statements, offering both discretion and confidence.
Potential to Claim as a Business Expense
Project 90 allows executives and entrepreneurs to invest in personal growth while enjoying potential tax benefits.
Design for High-Performers
Project 90 is specifically designed for high achievers. It understands the pressures business leaders face and helps them balance work, family, and personal goals.
A Holistic Approach to Life Transformation
Project 90 isn’t just about quitting alcohol—it’s about transforming your entire life. Many program participants see boosts in business success, stronger relationships, and better overall balance in life.
How it Works
Project 90 is designed to provide comprehensive support and accountability throughout your journey through these ways:
- Personalized Assessment. A customized approach to alcohol treatment tailored to fit your specific needs and goals.
- Ongoing Check-ins. Regular sessions with coaches will keep you motivated and track your progress.
- Educational Insights. Access the latest research on neuroscience and behavior change, empowering you with valuable knowledge for lasting success.
- Flexible Options. Choose between moderation or stop drinking after the initial 90 days, giving you the freedom to continue your journey on your terms.
- Community Support. Join a network of like-minded high achievers who offer mutual encouragement for personal and professional life.
Take the Leap
The cost of Project 90 is an investment in a life free from alcohol’s grip. By enrolling in the program, you’re gaining access to coaching. The program offers a fraction of the cost compared to traditional rehab programs. No single treatment will benefit everyone, and for many people continued follow-up with a treatment provider is critical for overcoming alcohol problems.
If you’re ready to take the first step toward a healthier, more fulfilling life, Project 90 might be the solution you’ve been looking for. If you have been drinking heavily for a prolonged period of time, seek medical help to plan a safe recovery. Suddenly stopping can lead to a painful or even potentially life-threatening process of withdrawal.


